Marina And The Diamonds Releases Video For "Blue"

If I've said it once, I've said it a million times. I am in love with Froot by Marina And The Diamonds. She has made the perfect album this time around. I could find little at fault with it, and it seems like that trend is continuing. She's now putting out her second single from the album, "Blue", and the video is ready to go.

This video is rather peculiar. Not in a bad way, but in a very Marina way. There's not much as far of a plot, per say, but it's not like other pop videos of various shots of the person singing. It has a vibe, one that is hard to describe. Again, the best way to really describe it is to say it's just Marina.


The setting takes place in an abandoned local fair.  The camera changes venues between her at a food stand (continuing the Froot motif), a carnival ride, and even her as a psychic doing palm readings. Now that I think about it, until the end of the video she's actually completely alone, fitting in with the song's theme of only being with someone so she's not lonely.

At the end of the video we get to see Marina do some pretty fun choreography, being the closest thing to a regular pop video that we've gotten so far. She's got a very different way of going about everything she's done up to this point, including her take on videos. She may have ditched her "Primadonna" character from her early days, but she's not lost that spark that makes her unique.

Marina And The Diamonds Release New Track

It's been a while, Marina. I was first introduced to this fine lady way back when a group of bloggers headed by Vertigo Shtick, and it was he who pointed out to me that she was back. Sometimes things come full circle, right? Well anyway, Marina and the Diamonds has made their return with the new track "Froot".

I have to say that this track is so very catchy. "Froot" feels to be much more lighthearted than her initial releases such as "How To Be A Heartbreaker". Sure it has it's dark tinges, it wouldn't be a Marina track without that vibe, but she's not talking about systematically destroying people's relationships and lives via sexual conquest, so I have to say this is a nice turn of direction.

Along those lines, I would have to say it's so nice to hear from her again. And I mean that literally, too. Once you have heard a track or two from this act, you'll be able to spot one of their tracks from a mile away. Whether it's Marina's deep, melodic voice, or the dark-yet-airy back track, it's easy to tell this is a Marina and the Diamonds song. If I really had to pick anything to complain about, all I could come up with is that it's five and a half minutes. Maybe it should have been shaved down to four minutes, as the end drags on when we hear the chorus for the five hundredth time.

It's unclear yet if this is a full revitalization of the project. The only iTunes action we've had recently was a remix package that landed in 2013. Just because this is up on SoundCloud doesn't mean it's her new single. She spent some time last year releasing a few songs on this medium, including a song with Charli XCX that never made it as an official single. I for one hope this one gets the video treatment and some real promotion behind it. We could really have another hit on our hands if it did.