This video has been a long time coming. I know that these girls put a lot of blood, sweat, and tears into this production, and it definitely shows. Creating anything from scratch is a challenge, and doing so in the music business, without major label backing, puts it on another level. That is why even though there are a few faults in the video (mainly being in the changing of quality from scene to scene), that I really appreciate this and all they put into it.
That being said, it did look like they had to shift from one camera to another during production, or perhaps even one lighting style/crew to another. There is a distinct shift in video quality from scene to scene which is a bit off-putting, but not enough to really deter someone from watching the whole thing. I also feel a bit like some of the lighting really clashed with their makeup (and not the other way around because in the clubs when you perform that's how you look) making the close-up portions look awkward.
But there are so many more good things about this video than bad. For starters, other than the small collection of clips I posted earlier, their makeup is flawless, and their outfits fit them very well. These ladies know their bodies, and being models, it's no wonder. They have a killer fashion sense as a group, knowing how to make themselves look good individually while still looking like a cohesive group.
My absolute favorite part of the video is the choreography. This video has more on point dancing than the lastest Fifth Harmony video "Sledgehammer" that came out recently, and those girls are tiny! These full figured ladies are not afraid to get out there and dance like their lives depended on it. This is clearly where they are most comfortable, and it really shows.
You can grab a copy of the single on iTunes. And let's help these ladies get the views on this video that it really deserves!
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