The New Futures Release Debut Video

Remember that band I was talking about a few weeks ago, The New Futures? Remember how I said they were fools for hiding behind that cover photo for their single "Sunshine"? Well they've stepped out into the light (really, no pun intended) and they are showing just how attractive they are. Ok, so they are actually just doing a music video, but I'm allowed to spin anything any way I want.



Seriously, though. Look at the lead singer, Sam. He's pretty attractive, I can't lie. They are all easy on the eyes, which layers on top of them being talented already. I'v already touched on what a breath of fresh air this track is, so let's move right on to look at the video itself, shall we?

Unlike many videos of today, especially for the rock genre, this video follows a story line. For the first half of the video, the lead singer is being interrogated in a dark room. They quickly reveal that he and the rest of the band had stolen some rare jewels, and he was the only one caught. They call in the big guns, which happen to be a sexy lady, to try and get the confession out of him SVU style. Eventually he's rescued, but he can't get the girl out of his head. He does what any rational jewel theif would do -- kill all of his friends and go off with the girl.

Yeah. That happened. While a bit illogical, it does make for a nice twist ending. The fact that he killed off the rest of the band was pretty ballsy in itself, even if it was just for a fictionalized story line. Band dynamics are a common problem in the music industry, so it could be a good thing that they are able to take a joke like this, and prove it to their fans early on. I guess it's kind of a promise of endurance. Or maybe it was just for the laughs. Who knows?

The track is up on iTunes if you dig it.