Thursday, November 13, 2014

Marina and the Diamonds Confirm New Album + Release Date

Marina and the Diamonds is officially back! I love her style, and I've been digging "Froot" since it dropped on SoundCloud some weeks ago. Apparently this is the title track for her new album, and it's already up for preorder despite being quite a few months away. But there is a method to the madness -- and it's one hell of an awesome method.


So the album has been put up for preorder online already, with a release date of April 6, 2015 (and for only 8 dollars if you go through iTunes!). This is unusual in a number of ways, the first being that it's set for so far off, yet it's already up for preorder. The reason for this, apparently, is that if you preorder it now, you'll get a new track every month leading up til the release. She calls them different "Froots", so it is unclear if this means remixes of the single or new songs.

The other way it is immediately unusual is that it already has all the tracks up and listed. Most often times when an album is put up for preorder, we only get "Track 1", "Track 2", "Current Single", "Track 4", etc. With this, she was upfront with the entire process, giving us track names (and lengths for several tracks) to keep us interested. The tracklisting is as such:

Happy (4:03)
Froot (5:31)
I'm A Ruin (4:32)
Blue
Forget (4:09)
Gold (4:14)
Can't Pin Me Down
Solitare
Better Than That
Weeds
Savages
Immortal (5:21)

To me, it looks like she is really expanding the horizons of her music. There isn't a single song listed so far that is under four minutes, making it for an unusual pop album, most radio ready tracks being around 3:30. And if the album sounds anything like "Froot", then we are definitely in for a departure from the norm.

Be sure to preorder the album on iTunes. Also, check out the new video for "Froot" below.


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