Oh, Chvrches. How I have missed you. Their music, sans one EP, has vanished from iTunes and Amazon, leaving me high and dry as far as their music is concerned. Luckily they are kind to their fans abroad (and not just here in the US, but in the rest of Europe as well) and the newest video "Gun" is available to watch nearly everywhere. Check it out, but be prepared -- it's crazy trippy.
What I really like about this video is that it's pure art. There's no storyline and there's no real flow. It just is a constant movement of colors, images, and people. They are often times green-screened into each other, one being the backdrop and the other being the foreground. It makes for an interesting watch, and is one of those videos where you can watch it several times in a row and always find something new in it's intricacy.
The really good thing this video has done for me is give these guys faces. Even on the band's Facebook page, they don't have many pictures of what they actually look like. That being said I guess I never put a lot of effort into it, but with them never appearing on their EP/Single covers, it seemed a bit refreshing and eye opening to see what the members look like... Even if they were often smeared or chopped up by digital effects.
Paired with this, they also announced both the title and release date for the debut album. "The Bones Of What You Believe" will be out September 23rd in the UK and September 24th in the US. That is a long ways to wait, but I'm sure it will be worth it. A certain other elctropop artist has released an album that should keep me plenty busy until then!
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