Hyper Crush has returned to us. There is a God! Ok, so it was bound to happen sooner or later, especially seeing as their last album did incredibly well for an independent label and they've been making music video after music video. Actually, they haven't really gone anywhere, but this is a new song. Just let me have this, damnit!
Everything about this video is sexy. Ever since "Maniac" the theme of Hyper Crush has been Sex Sells, and really that remains true. But what I can say is at least sex isn't everything they are about -- just their videos. And I'd also like to add that they do sex very well. With queen bee Holly Valentine fronting this new image backed by newly buff Donny and hunky Preston, they definitely have got that down pat.
As for "Visions of Coleco", the video is phenomenal. They feature a lot of animals, most prominently a panther that is incredibly adorable. I have to say their use of animals more in a nurturing sense as opposed to as exploitation is admirable. Plus did I mention that panther is adorable? Sadly, most of the focus is on the animals, leaving the video to not have a lot of action in it. It consists of a lot of slow motion shots of each member alone with little to no interaction with each other.
On a side note, this has only made my crush on Preston worse.
I have to say in all honesty that this song is not their best. It reminds me a lot of "Chead" and "The Foundation" from their latest album "Night Wave". There is not much focus on the lyrics, as they repeat themselves to a close to obnoxious amount, but instead on the beat. The beat itself isn't even their trademark electro-pop-rap they've become famous for, but is instead a more straight up electronic-house mesh that doesn't carry as wide of an appeal.
Is this video/song combo enough to derail me from loving Hyper Crush? Hell no. The video and song may not be their best, but that doesn't mean it's not top quality. The song is already confirmed as being a non-album single anyway, meaning that this may not have any influence on their next album. Even if they continue in this direction, I will still support them because they make quality music, and I still have enjoyed "Visions of Coleco" a great deal -- perhaps just not as much as some of their other tracks from their body of work.
You can grab the track from iTunes.
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