See! I told you it was good. This song really fuses together a lot of interesting sounds, from the almost Asian inspired feel to it's Friendly Fires choir chorus. And oddly enough, even though these two things don't sound like they would go together, it really works. The song is all about a relationship that Gwen feels isn't genuine and all she wants is the truth out of him. But who listens to lyrics anyway?
Leave it to Gwen to give us something new and different every time. Her first album was a mishmash of Ameri-Jpop, and her second was a solid slant on what the pop music of the day was. This? This sounds like she's giving the new Lorde-loving fanbase her take on the whole alternative/out-of-the-box pop. Is she forgetting what made her stand out? Hell no. There's a total flashback to "Holla Back" in the bridge, but it still stays within it's own distinct feel.
The main question is whether or not this is an accurate representation of the direction that she's going. We've all seen artists do the bait-and-switch with singles, giving us one awesome style while the rest of the album sounds like a completely different work. I, for one, think that Gwen is going to stick to her guns. Based on her track record, both with No Doubt and alone, she's stayed consistent in what she's delivered, both with the good and the bad. This one's good, Gwen. Keep with this.
For now, support a bitch and buy it on iTunes. And get pumped for her yet-to-be-titled album that surely will coincide with the new season of The Voice.
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