I have to say one of my favorite things about British acts is when you can hear their accent shine through to their singing. Often times some of the UK artists sound American when they sing, but others, like The Dolly Rockers, sound very distinctly British, which is so adorable. Maybe that's not the right word, as the song is pretty serious despite it's upbeat electro-pop sound.
The plot of the track is all about a failed love, with a girl being addicted to someone who does nothing but hurt her. Unlike any other songs of the same nature, this offers a different point of view. This one is told from the point of view of a girl who hasn't experienced much love in her life, and she is starting to question of love and pain are the same thing.
I have mixed feelings about the beat to the song. It is coming at the tail end of the dub-step-pop-song phenomenon. It seems that fad is finally being put to rest, and for good reason. The thing is, it doesn't come off as cheap as a lot of others who did the same thing. I find myself conflicted between being sick of this mid-track breakdown and being completely in love with the work as a whole. The beats were produced by duo Robs and Duke.
As for the rest of the song, it sounds very upbeat, with a tinge of darkness that is sprinkled in by the lyrics. The video is surprisingly literal to what the song is all about. It goes on to show that the pain she is feeling is being caused by her man cheating on her with not one but three girls. The video adds a lot of sexiness to the vibe, giving it a much more three-dimensional feel. I also would like to note that the video is very well done, which is not surprising given her work for Girls Aloud and involvement in the Sohodolls. She actually has an extensive resume in writing, but this is a very solid attempt to branch out and make a name for herself.
This is the second single off of her upcoming EP entitled "Fresh From The Fight" due out sometime in 2013.
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