Jayne Ava Is Ready To March Right Now!

Yet another new artist that I have been shown the light as to their massive talent, Jayne Ava is an up and coming vocalist that is producing some great electro-pop beats. Recently, she released her new single called "March" and it's got me doing more than marching. Dancing. The joke was it's got me dancing.

Although I was a bit thrown off by the cover for this release, after taking a solid listen to it, I was sold on the project. Jayne has a very distinct voice, which is really necessary for those who want to venture into the world of electronic pop and dance music. There are so many artists out there that it's easy to get people confused (like that one time Jessie J released her debut US song and everybody thought it was Katy Perry?), so having your own voice is crucial to success.

The song itself is a bit of your standard electronic vibe. It does have it's own flare, especially for the opening and the chorus, but the back beat isn't what you want to vibe on. Jayne manages to manipulate her voice in  such a grand way that she can go from melodic siren to shrilling banshee (in the best way, of course) within the same sentence. She really commands the backbeat and owns it instead of getting lost in the instrumentals.

I believe this song is a great way to introduce people to Jayne Ava. It's been my first time hearing her and already I want more from her. She will definitely be one to watch to see where she goes in her future endeavors for the pop world.

For now, grab her track on iTunes and jam out!