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Saturday, November 3, 2012

Giulietta Releases Video "@ 2 AM"

It's been a while since I've talked bout Ms. Giulietta. She's been over in Australia, cooking up new ideas no doubt, but also, it seems that she was working on a new video. Almost under my radar (but not quite! Better luck next time!), she released the video for the next single off her latest album entitled "@ 2 AM".



The video can easily be separated into three distinct segments. The first is the most obvious, and the biggest chunk of the video, being the black and white party sequences. They consist of Giulietta and her friends taking to the streets, jamming and dancing along with the song in the dead of night. The second is a shorter segment of her during the night, but in color, so you can see her beautiful red locks. The final, and my favorite, is a handful of segments with her dancing during the day time, with a foggy filter over the camera.

While not as extravagant as "Pixelated" or as intriguing and eye-catching as "Pretty In Pink", the video does what it set out to do -- and that is show that she is still partying no matter what time of the night it is. If there's one thing she knows, it's how to have fun, and she does it in oh so many different ways. While the previous videos she's released showed her serious and edgy side, this video shows the world that she can have fun and be goofy, too (even if there was choreography, which was a nice touch in my opinion).

Unfortunately it seems that Raz B, the guest artist on the track, was not able to make the shoot. This is the second time that she has made a video with a featured artist that wasn't in the video. In her defense she is an independent artist, and flying someone out and budgeting them into a video can get pricey fast. And who knows, maybe it was just a scheduling conflict? Anyhow, the video fares well enough without him, though it would have been interesting to see their chemistry on screen.

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